Tourism products – “trump card” to attract visitors
The model of developing specific products at each destination is a positive signal to help retain tourists, prolong their stay, stimulate shopping activities, spend and increase tourism revenue.
Da Nang strives to become a leading tourist destination in the central region.
Diversifying "competitive weapons"
Vietnam possesses rich tourism resources that make many countries
around the world jealous. However, the development of tourism products
has not received much attention. At the National Conference on Tourism
2023, representatives from the Ministry of Culture, Sports and Tourism
said that destinations in Vietnam have not had great attractiveness for
visitors.
According to the Statistical Yearbook 2021 launched by the General
Statistics Office, the average daily expenditure of international
visitors to Vietnam increased from 91.2 USD to 117.8 USD during the
2009-20219 period. However, this is still very low compared to other
countries in the region.
Intercontinental Danang Sun Peninsula Resort has received a series of prestigious international awards.
In order to solve this problem, the development of specific tourism
products is considered a direction in line with international trends,
helping to diversify tourism products, prolonging visitors’ stays,
increase the affordability for visitors, create more jobs, and raise
revenue for tourism and related fields.
For examples in the south central coastal region, where tourism
potentials in the destinations are similar to each other, with strengths
in geographical location, infrastructure, and potential for sea and
island ecology and cultural tourism. However, only the localities that
have received systematic investment in tourism product system are able
to retain tourists.
Typically, over 20 years algo, the familiar scene in Da Nang City was
temporary and low-rise residential areas with corrugated iron roofs,
floating fishing villages along the Han River and beaches luxuriant with
wild plants. Over the past 15 years, the appearance of a series of
projects such as Intercontinental Danang Sun Peninsula Resort, Sun World
Ba Na Hills tourist area (with a cable car system wining many world
records, indoor entertainment area Fantastic, flower festivals, and beer
festivals held regularly, and especially the Golden Bridge) have helped
the city make great changes.
Sunset Town in the south of Phu Quoc City has been becoming an emerging destination to attract tourists.
In recent years, Nha Trang has rapidly become an attractive tourist
centre with numerous modern 4- to 5-star accommodation facilities and
MICE tourism development. In particular, the types of paragliding, hot
air balloon and model plane have been favourite.
The development of tourism products has helped destinations retain
tourists to stay longer, making a significant contribution to the
tourism revenue of each locality as well as improving international
prestige.
Changing position thanks to product development strategy
In the vision to 2030, the Government identifies tourism as a key
economic sector, contributing over 10% of GDP. The number of tourists
has increased every year, leading to corresponding changes in the demand
for resorts and entertainment activities.
Opportunities have been opened for major corporations to turn
destinations into tourism - resort – entertainment centres of the
region, marking Vietnam's tourism in the world.
Sun World Ba Na Hills has attracted more visitors to Da Nang City.
Now visitors to Phu Quoc City do not simply bathe in the sea and east
seafood and then return home. With high-class resorts, hotels and
multi-experience parks, a beautiful Sunset Town that looks like it was
lifted out of the Mediterranean, with iconic works such as Clock Tower
and Pompeii ruins, and the most modern technology shows such as Kiss The
Stars, Phu Quoc has been shaping a “new destination of the world”.
These unique products and experiences have contributed significantly to
creating a new attraction for this pearl island.
It can be seen that the number of visitors to the island, which
increased more than 13 times from 300,000 (in 2010) to more than 4
million (in 2019), is enough to show the role of tourism products for
the development of smokeless industry in Phu Quoc.
Spiritual architectural complex on the top of Ba Den Mountain, Tay Ninh.
The most impressive in Vietnam's tourism picture since the beginning
of 2023 is probably Tay Ninh, with more than two million visitors and
over 800 billion VND in tourism revenue, doubling that from the same
period last year. And more than 90% of visitors to Ba Den Mountain,
which is famous for its complexes of sacred temples and pagodas and Sun
World Ba Den Mountain - a tourist area with three cable car routes,
magnificent spiritual projects, and great spiritual works such as the
Buddhist art museum, with an unprecedented scale in Vietnam that Sun
Group built on the top of the mountain.
Da Nang, Phu Quoc and Tay Ninh are just a few examples of how good
tourism products will create attraction, boost revenue from tourism, and
increase jobs. They are also the lessons for destinations that are
still struggling with what they have while the needs of tourists have
changed. What they want in destinations is not only in terms of nature
and history.
NDO
Source: Nhan Dan Newspaper